PHILADELPHIA CREAM, August 12, 2022 /PRNewswire/ — Battle of the Marksreality TV competition featuring better-for-you food and drink brands vying to drive brand awareness, sales and investment heats up as 17-year-old CEO takes her brand to week 4 of the “ultimate snack”.
Battle of the Marks pits two brands against each other in two-minute audition trailers in the same “weight category,” aligned on key characteristics such as sales data, founding story, or social audience size. In about a month, Battle of the Marks has become an engagement powerhouse with thousands of email subscribers and open rates exceeding 50%.
Each week, fans of competing brands can vote for a chance to win a free year’s supply of their favorite snack brand. The brand that receives the most votes wins the right to appear in a full episode of season 1 of Behind the packagingBFY Media’s How It’s Made program hosted by Food Network and Nickelodeon producer/host Mark Summers. Behind the packaging will air later this year as full episodes featuring celebrity guests and variety segments. In addition to being featured, brands will earn a chance to secure funding from investors, sell on a QVC-style home-buying show, and increase their global distribution footprint.
“I love working on projects like these because of the passion we see from brands that make amazing products and their amazing fans who love them,” says Summers. “We’re starting to see that passion take over Battle of the Brands and you can expect Behind the Wrapper to capture that essence.”
In the hottest Battle of the Marks yet 17-year-old CEO Alina Morse runs his healthy treats startup Candy Zolli as a gourmet snack against the organic and sustainable cherished date prettywho just launched a brand extension. Morse based Candy Zolli when she was 9, shortly after being offered a lollipop by a sympathetic bank teller, her parents told her that the sugar in it was bad for her teeth. This experience motivated Morse to create a healthier lollipop and she now offers a range of organic sugar-free treats in 25,000 stores.
“Alina is a very inspiring girl with a strong will to succeed. Her maturity and modesty are exemplary for all entrepreneurs, regardless of age,” says Lady Didi Wangrecently knighted entrepreneur, producer, speaker and author who is also an investor in Candy Zolli. “I absolutely love everything about Candy Zolliespecially since it’s a “clean teeth” candy that’s delicious enough for my kids to enjoy without getting cavities.”
Four battles are over – chocolate energizer Mid-day squares vanquished healthy moisturizer Lemon Perfectvegetable protein heavyweight Tosi Snacks beat the champion of clean snacks Lesser evilprecursor of fermented foods Cleveland Kitchen herbal powerhouse defeated Great Mountain Foodsand pioneer of water kefir Sunny culture organic marshmallow innovator defeated dandies. macadamia master Milkadamia was also victorious in its opening battle.
Fans watching the trailers can also access a coupon code to save on purchases of their favorite products, and coupon redemptions have been increasing every week. The remaining Battle of the Brands matchups include mind blown versus. Clever counter and Three farm girls versus. Big Tree Farms.
Behind the packaging will hold its first casting for season 2 of Behind the packaging at Eastern Natural Food Products Fair in philadelphia cream on Sept. 28-Oct. 1. Brands attending the event can audition for Behind the Wrapper by submit information here.
About BFY Media:
The Better for You (BFY) Media network covers the global wellness market for globally minded, socially conscious and forward-thinking consumers. BFY Media produces multi-channel programs and content from original productions, licensed series and endgames and wellness industry media sources, delivering in-depth, data-driven educational entertainment that empowers everyone to feel good. To learn more, visit betterforyoumedia.com.
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