Nexstar Media Inc., a wholly-owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), today announced the promotion of Cory Gylock to vice president and general manager of its broadcast and digital operations at La Crosse/Eau Claire, Wisconsin ( DMA #129), including WLAX-TV (FOX) and WEUX-TV (FOX), wiproud.com and their associated digital and social media channels. Mr. Gylock succeeds Judson Beck, who was named vice president and general manager of media operations for Nexstar in Green Bay/Marquette, Mich., in May. He will start immediately and report to Traci Wilkinson, Senior Vice President and Regional Director of the Broadcast Division of Nexstar Media Inc.
Mr. Gylock is very familiar with the viewers and advertisers of La Crosse/Eau Claire and Western Wisconsin, as well as Nexstar, having held various sales positions with the company since 2012, and as General Manager of Sales at WLAX-TV/WEUX-TV since late 2020. During his tenure, Mr. Gylock and his team have consistently demonstrated their ability to grow the annual revenue of both TV stations through a variety of unique, innovative solutions and cross-platform for advertisers. Under his leadership, WLAX-TV/WEUX-TV drove substantial advertising growth for new businesses, generated double-digit annual increases in digital revenue, and set station records for advertising revenue related to sports content.
Mr. Gylock also spearheaded the creation and development of several prominent community sponsorships during his time at WLAX-TV/WEUX-TV, including “County by County,” which highlights local counties across western Wisconsin in 30-minute reports and special programs broadcast. quarterly throughout the year, and “Harvesting Heroes”, which features area farmers from the start of the harvest season in March until the end of the harvest season in November. Mr. Gylock also developed and hosted “FOX Fantasy Insiders”, a web program at wiproud.com, which focuses on fantasy sports during the football season. He also helped launch “Destination Football”, a sponsored franchise dedicated to the WLAX-TV/WEUX-TV brand as the home of college and professional football in Western Wisconsin through unique promotional elements at the antenna and online.
Prior to serving as General Sales Manager, Mr. Gylock served as Local Sales Manager for WLAX-TV/WEUX-TV from 2015 to the end of 2020. He joined the stations after working as an Account Executive for three years at the Nexstar television station in Marquette. , Michigan, as of 2012.
“Cory is an excellent choice to lead our broadcast and digital operations in La Crosse/Eau Claire,” said Ms. Wilkinson. “He knows the region extremely well and understands the needs of his viewers and advertisers. He is experienced, innovative and has forged important long-standing relationships in the community. Cory also knows Nexstar and understands our strategic goals and commitment to serving Western Wisconsin. He has been an excellent sales manager for both stations and I am confident he will be successful in leading them as Vice President and General Manager. »
Commenting on his promotion, Mr. Gylock said: “I am honored to take on this new role within La Crosse/Eau Claire and extremely grateful to Nexstar for giving me this opportunity. As a member of these stations since 2015, I appreciate the vital role WLAX-TV and WEUX-TV play in Western Wisconsin, and their legacy of service to communities here. The strength of these stations and their digital and social media channels, combined with Nexstar’s commitment to hyper-local content and the unique and personalized advertising and marketing solutions we can offer, gives us a distinct advantage to meet the needs of viewers and advertisers in the region. . I look forward to continuing to work with the talented and dedicated team here as we take these resorts to even greater heights.
Mr. Gylock is deeply involved in the La Crosse and Eau Claire communities, serving as a member of the Young Professionals Committee for the Wisconsin Broadcasters Association and the Gateway Area Council Golf Outing Committee for the Boy Scouts of America/ Wisconsin. He has also volunteered for organizations such as the Coulee Area Hunger Task Force, Habitat for Humanity, and the Pumphouse Regional Arts Center. Mr. Gylock earned his bachelor’s degree in marketing from Northern Michigan University. He and his wife, Paige, have been married for five years.
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content, including 290,000 hours of original video content annually . Nexstar has America’s largest local broadcast group comprised of major affiliate networks, with 200 owned or partnered stations in 116 US markets reaching 212 million people. Nexstar’s television assets also include NewsNation, the fastest growing national cable news and entertainment network in the United States, reaching 75 million TV households, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% stake in TV Food Network. The company’s portfolio of digital assets, including The Hill and BestReviews, is collectively among the top 10 digital news and information properties in the United States. In addition to providing exceptional content and service to our communities, Nexstar offers large-scale premium cross-platform advertising opportunities for businesses and brands looking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit www.nexstar.tv.
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